Be Circular: iSustain’s Approach to Rethinking Recycling

Historically, the recycling landscape has been extremely linear, with companies collecting recyclables and selling them to the highest bidder. This approach often overlooks the broader goal of sustainability and circularity. It’s a short-term, profit-oriented model where materials frequently end up in single-use or nonrecyclable products. These cracks in the traditional linear recycling system sidestep the original purpose of recycling altogether—to preserve virgin resources by keeping materials in use for as long as possible.

With more than 100 years and billions of pounds of combined industry experience, iSustain understands that a linear approach to recycling is not sustainable. From the start, we’ve helped our customers move away from the outdated “take-make-dispose” mindset toward more circular, long-term waste solutions. By adopting advanced recycling technologies, promoting transparency, and collaborating closely with our partners, we are reshaping recycling into a system that truly advances circularity. Our goal is to be more than a recycling company—we aim to be a strategic partner and solution provider, building a future where recycling is not just a step above landfilling but a full-circle, sustainable solution.

Our Approach Is Circular

The linear method of recycling often means materials are hauled away, downcycled into lower-grade products, or shipped overseas with little oversight. iSustain champions a truly circular approach by strategically integrating recovered materials back into the supply chain. We focus on returning post-use materials to production through mechanical, chemical, and emerging recycling technologies that keep resources in circulation and reduce landfill dependence. This approach aligns with global circular economy goals outlined by the Ellen MacArthur Foundation.

Our Approach Is Transparent

Transparency is a cornerstone of iSustain’s mission to redefine recycling. From the moment we collect materials to their reintroduction into the production stream, we prioritize clear, traceable processes. Our clients have access to real-time insights through reporting tools and software portals, ensuring they understand exactly how their materials are handled. This level of visibility fosters accountability, builds trust, and empowers our clients to align their operations with evolving sustainability standards like the EPA’s Sustainable Materials Management framework. Transparency isn’t just a value—it’s a practice that allows our partners to reduce waste costs and meet environmental goals with confidence.

Our Approach Is Sustainable

Sustainability drives everything we do at iSustain. Our commitment is reflected in long-term solutions that create measurable environmental benefits. By continuously integrating waste materials back into manufacturing cycles, we help close the loop on production and reduce the need for virgin feedstocks. This reduces greenhouse gas emissions, conserves resources, and supports the shift toward a more resilient and regenerative economy. Every partnership we form is an opportunity to turn waste into value, helping businesses meet both operational and ESG targets.

Our Approach Is Collaborative

Collaboration is central to iSustain’s success and extends beyond traditional recycling partnerships. True progress requires cooperation across industries, which is why we actively engage with partners at every level. Internally, we work with mechanical, chemical, and emerging recycling facilities to expand material recovery options. Externally, we collaborate with our clients to build tailored recycling programs and implement innovative waste reduction strategies. We also proudly support community initiatives through partnerships with nonprofits such as Keep the Tennessee River Beautiful and The Tennessee Aquarium, contributing to local conservation and public education efforts. Collaboration fuels every step of our mission to make recycling more circular, accessible, and impactful.

Conclusion

Our dedication to circularity, sustainability, and transparency has made iSustain more than just a recycling company. We are partners, innovators, and advocates for positive change. By combining mechanical, chemical, and emerging recycling technologies, we’re helping businesses and communities close the loop on waste and move toward a truly circular economy. Because to be circular, you have to think outside the box.

Ready to rethink your recycling strategy? Contact iSustain to learn how we can help you achieve your sustainability goals.